List Building Tips - Thank You Pages

In this installment of List Building Tips, I want to discuss a tactic that a lot of people never even think about.

Thank you pages.

Don't scratch your head. I haven't gone daft or anything like that. I know it seems like we're putting the apple cart in front of the horse. After all, don't you get then on your list and THEN sell them your product? Well, in a lot of cases, yes. And if that's your model solely, then this probably isn't for you.

However, some businesses actually sell multiple products and their initial contact with their prospects isn't through any kind of a list. They're sent directly to a sales page and from there, they make their purchase and that's it. You probably never hear from them again.

But what if you had multiple products related to the one that was just purchased? Wouldn't you like to be able to legitimately follow up with these customers to let them know that you in fact DO have other products that they might be interested in?

Well, thank you pages are a great way to do this.

After the purchase goes through, on your thank you page in addition to actually thanking them for purchasing the product, you let them know that you have a newsletter that will give them information about your product (maybe how to best use it) plus information on other related products that they might be interested in. As long as there is a close enough relation to the other products, there is a very good chance that your customers WILL sign up for your list.

The key to making this work is design. Remember, the main focus of the thank you page is to thank them for their purchase and give them the link to download their product. You don't want to do ANYTHING that will interfere with that process.

At the top of that list is NEVER forcing them to sign up for your list in order to get their product. You're going to get quite a few complaints unless you make it perfectly clear on your sales letter that they will have to sign up to a list in order to receive their product. And if you do this, it's probably a great way to kill conversions.

You also don't want to start pitching your list BEFORE you actually thank them and give them their download link. The pitch comes AFTER all that. You make it an invite and you make sure that you let them know that it is completely optional and that they will still get their product even if they don't sign up.

So what you want to do is entice them to sign up. There are plenty of ways to do this.

One way is to offer them a freebie that compliments the product that they just bought. You can call it an unadvertised bonus JUST for signing up for your list.

Another way is to maybe give them a coupon code that will give them a discount on the next product of yours that they purchase, again, all for just signing up for your list.

You can offer 3 days of training in order to use your product correctly. Or you can offer them lifetime updates of your product just for signing up for your list.

These are all ethical "bribes" and can work very well in building your list.

And the best part of this list is that it's one that already has people who have bought from you. If they bought from you once and were satisfied with their purchase, don't you think it's likely they'll buy from you again?

So don't neglect your thank you page.

It can bring you more list members than you realize if done properly.

To YOUR Success,

Steven Wagenheim

Want more great list building tips? Check out my review of Paul Myers' Profit Plan VI at Profit Plan VI and pick up 162 ways to build a large and responsive list.

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5 Reasons Why Online Lead Generation Is The BEST Online Business Model

The reality is that there are literally hundreds if not thousands of ways to make money online. You have everything from network marketing to affiliate marketing to CPA offers, etc. In fact, I've pursued many of these business models myself in my quest for time and money freedom.

After spending thousands on courses, get rich quick schemes, MLM opportunity offers, etc I found a LEGITIMATE, SOLID business model. It is a model where I am in the driver's seat. I have full control of my income, and my income is SECURE.

The model I'm referring to is Online Lead Generation and email marketing.

The real beauty of it is that it is an extremely simple concept.

Online Lead Generation (also known as list building in the IM world) is simply building a subscriber base that you can market to at will.

Here are the 5 Reasons Why Online Lead Generation is in fact the Best online business model out there:

1. It is a VERY simple business model. You only need a few building blocks to get it going. You need to have a website. I recommend using a WordPress blog - they are very simple - no HTML! On this site you'll need a squeeze page with an opt-in form. The opt-in form is where visitors enter their contact information and get on your list. This is usually done in exchange for a free offer (video, free report, piece of content, etc) You'll also want to have an autoresponder to do your follow up and email marketing to your leads on your list.

2. You can make it 95% AUTOMATED - automation is the true beauty of doing business online. It allows you to do the work of an entire office staff by yourself AUTOMATICALLY!

3. You OWN your leads!!!! An email list is like owning real estate on the internet. You'll build a loyal following that will follow you anywhere and BUY whatever you recommend to them! Having complete ownership of your business is SO HUGE! I have made money with several other models where I marketed for the company (affiliate or network marketing) only to have them change the rules, and POOF! my income vanished overnight!

4. A big email list is like having your own cash register that spits out money on command! Every time you send an email recommending a product offer to your list... you make money! Just like that!

5. Generating a huge list of lead requires very little TIME! This is the biggest advantage of online lead generation. As you market and build your list it continues to grow and grow. As your list grows so does your income!

Just imagine having a list of 100,000 leads. You wake up on Monday morning - time to get to work. You pull out the laptop after your morning swim in the ocean. You're sitting on the porch of your beach house in San Diego, CA. Your personal chef has just served you a cup of coffee, and is making your breakfast. You pull up the laptop and open up the notepad program on your computer. You write a simply, but compelling subject line. Then you write an email that is 1 - 2 short paragraphs in length promoting your latest product (or just an affiliate product offer). You then copy/paste it into your AWeber account and schedule it to be sent to your list tomorrow morning. This entire process took you about a half-an-hour. Then you go about your day enjoying your family and doing whatever you like. Tomorrow you'll wake up to payment notifications in you email inbox!

Let's break down the numbers...

Let's say your product offer paid $50.

We'll also use some conservative conversion rates here.

You send out the email to 100,000 people.

Only 10% of them even open your email = 10,000 opens (normal open rate = 10 - 20%)

Then you get 2% of the people on your list to click the links in your email = 2000 clicks! (how much would it cost you in PPC ads to get 2000 clicks? $1000-2000)

Now a decent sales page will get a 1 - 3% purchase rate (conversion rate) so we'll say 2% of the 2000 clicks purchased = 40 sales.

We get $50 per sale multiplied by 40 sales = $2000!!!

so, we spent 30 minutes sitting at our laptop to make $2000! That's $4000/hr! Not a bad day at the office wouldn't you agree?

The best part is that we can do that every day if we want. And as we grow our list even bigger we continue to get paid even more.

Now do you understand why Online Lead Generation and email marketing is the best online business model?

I hope so.

By the way, do you want the formula for building a full time income using Online Lead Generation and Email Marketing? If so, get instant access to a FREE Presentation that reveals the formula: FREE Presentation

Also, be sure to visit my blog at http://www.stevedooleyinc.com/ for more great articles, videos, and internet marketing training.

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List Building Tips - Personal Blogs

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In this installment of List Building Tips, I want to discuss how to use your own personal blog to build your list. I'll go over what to do as well as what NOT to do. I think you'll find this interesting reading.
If you've been following this series for a while now, you know that I went over how to build a list using forum blogs. The process is somewhat similar except there are some big differences.
With a forum blog, the forum owner has complete control over the blog itself. They can refuse to allow certain content to be published. Also, the format of the blog itself is out of your control. With your own blog, these things aren't an issue.
When a prospect comes to your blog, the first thing you need to be concerned with is the first impression that your blog makes. What exactly do you want them to see? What kind of layout will they be expecting?
One thing I've discovered, mostly from my own experience with going to other marketers' blogs, is that people don't want to be aimlessly searching for things. They want a navigation system that is easy to follow. That's why, on my own blog, I make sure that there is a clear menu across the top of the blog right below the header.
Once the prospect sees that navigating around the blog is going to be easy, they're more likely to browse the contents. This is where you need to make sure that one of FIRST things they see, preferably on the right hand side just below the header or navigation system, is your opt in box with a brief description of what they're opting in for.
Make it attractive enough, both through design and through your offer, for them to want to be on your list. A simple "Enter your name and email below to be informed of future blog updates" may or may not be enough incentive for them to join. A lot will depend on the actual content of your blog.
Ah... but they won't know how good the content is until they actually READ it. This is where you place your second line of attack. At the end of each article, subtly inform the reader that he can join your list to be informed of any future blog posts or whatever it is you want them to know.
For example, my blog posts are mostly about how to market online. My article closings usually involve telling the reader that if they want more info on how to market online that I have a newsletter that they can subscribe to and then I give them the link. Between this link and the opt in box on the side bar of your blog, you have multiple chances to get the reader onto your list. This is something that you may not be able to do with a forum blog.
If you have multiple blog pages, you want the reader to be able to access the list opt in from any of those pages if the platform allows it. Some blog platforms don't have this capability. So you want to check before you set something up.
You'd be surprised how many people WILL opt into your list IF they like what they see on your blog. But if you don't give them a way to do this, how can they?
Take advantage of every opportunity to build your list.
Your personal blog is just one of those ways.
To YOUR Success,
Steven Wagenheim
Want more great list building tips? Check out my review of Paul Myers' Profit Plan VI at Profit Plan VI and pick up 162 ways to build a large and responsive list.

View the original article here

The Benefits of Building and Using a List

Big enterprises and companies hire people to create email lists of their own in order to keep track of their clients. These firms do this so as to alert the said clients when they launch new products/services and even keep these clients updated with news from the firm.

Why Build and Use a List?

Now if you had taken down their email and that of another, then you will increase a likelihood of profiting from the same customer once again by emailing them an advert carrying your new product or even a discount offer that you are having.

In doing so (Building a list) you shall be benefiting your business from the following

: Reaching a wider audience on social networking sites such as: Twitter, Facebook, and YouTube.

Increased Sales: Getting an expert to help you build your list of potential clients will help you generate more sales. This simply means that when someone joins your mailing list, you now have the opportunity to market your products to them for quite sometime (week, month, years).

Repeat Customers: With a mailing list, you will have the advantage and privilege of getting repeat buyers and this will only happen if you are respectable and extend the said clients some courtesy. Any great list builder knows that repeat customers form the backbone of a business for they will generate sales time and again.

Additional Traffic: When you publish your online store, most visitors only peruse for a few minutes and they move on to the next. By getting these people to enroll in your list, you'll be in the best position to do some follow-up marketing as you will be getting these people to visit your site more often thus increasing traffic to your site.

Wider Niche: It's a known fact that when someone joins your mailing list, is a person that is more than interested in your products or services. This translates into a target niche to a wider and more appropriate clientele.

Support and Team Work: In the days that we are living in, you need to think outside the box and treat your list more as a community not just mere prospects or numbers. Ensure that you build a great relationship with your subscribers; this will help create a sense of team work where both the customer and you can benefit for the long haul.

Gathering Info: List building helps you accrue valuable information from your list in the form of feedback and surveys. Get this you can use your list to try new products allowing you the platform to test your web content.

NB: If you have a website or are thinking of owning one, you should consider building a list. This is an awesome marketing strategy that will see you overtime automatically growing your contacts as well as increasing clients that will help you reap great benefits. Try it and you will never have a reason to regret!

For a proven way to build a targeted and responsive list, go here Cosmus Lewis is an internet marketer who is very passionate about helping those who are new to online marketing, helping them to achieve the earliest possible long term success.

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List Building Tips - Social Sites

In this installment of List Building Tips, I'm going to discuss social sites. Unless you've been living in a cave, you've become a member of at least one of these. After reading this article, you're going to know how to take advantage of them in order to build your list WITHOUT getting people all ticked off.

I hope you paid careful attention to that last line because it's very important. When you're dealing with social sites like Facebook, Twitter and even YouTube, you're getting into an area where you have direct contact with the people using that same media. Well, as direct as possible online. Certainly it's more personal than putting up a squeeze page that some random prospect lands on.

With social media, you have to be VERY careful. You're building a more intimate relationship. At least I hope you are. So let's begin with that.

Unlike that squeeze pages where you're just trying to get some targeted traffic to sign up with your list, with social media you're looking to build actual relationships even BEFORE these people get onto your list.

For example, let's say your interest is music. You're going to invite people to your Facebook or Twitter page who are interested in music. You're then going to discuss the topic at hand. The conversations are going to be casual and friendly. In essence, you're making friends. It is important that you understand this.

After the relationship has solidified itself somewhat, you can then start to "recommend" things to these friends. Maybe you'll recommend a video for them to watch or a CD to purchase. It doesn't have to be anything that is personally yours. In fact, at the beginning, it's a good idea to recommend OTHER people's things. This way you don't come off as a salesperson.

As the relationship grows, you can start recommending things that are more your own, including your list. Let's say you have a list that notifies people of the latest music releases. You can let your Facebook followers know about it. Anybody interested in what you have to share will probably join your list. After all, you've already earned their trust by being a good friend.

From there, as long as you are professional about it and make it clear up front that you could be recommending musical related items that they could purchase, you can send little promotions to your list. Maybe you really liked the latest CD by XYZ band. You can send them your review of it with an Amazon link at the end of it.

The key to making this whole process work is to build a relationship FIRST. Let these people get to know you. Let them see that you're not just trying to sell them stuff. Remember, this is a relationship FIRST and an opportunity to build a list SECOND.

If you do that, building a list off of social media can be very rewarding and profitable at the same time.

And who knows? You just might make some really neat friends in the process.

To YOUR Success,

Steven Wagenheim

Want more great list building tips? Check out my review of Paul Myers' Profit Plan VI at Profit Plan VI and pick up 162 ways to build a large and responsive list.

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How To Make a Squeeze Page Convert - Top 10 Techniques

A squeeze page is commonly referred to as a landing page or lead capture page, and it's sole purpose is to obtain the email address of a website visitor before they leave your site.

If you maintain contact with these leads and build a solid relationship, in the future they may buy your product or service, however should your squeeze page fail to convert, you are wasting precious traffic.

Here are My Ten Top Tips on How to Make a Squeeze Page Convert:

1. Keep it condensed and direct. Do not over-sell with to much copy on the page. Your aim is to get the visitors attention and the lead them to the website optin form

2. Your Optin Form MUST be above the fold. This means you must not need to scroll to find the form.

3. Do not make people scroll to read you copy. They wont.

4. Use an easy to read font. Sounds obvious, however it is surprising how many people try to over decorate the page. Test different fonts and measure conversion for each. Aim for a minimum of 100 visitors before you make an opinion on the test.

5. Only use clean, tidy graphics. Avoid doodles. Use red arrows that point to the optin form. This leads the eye, the colour is important.

6. Reveal the benefits of subscribing. Utilise bullet points. Test different bullets and benefits. Do not underestimate how testing can increase your results.

7. Avoid using the word "Learn". Replace it where possible with "Discover". How do these two words make you feel?

8. Don't allow your sub-header to draw the attention away from the main headline. Your headline is the key to ensuring your readers stay on your lead capture page.

9. Use proof where space allows. Credibility matters. Do not use false testimonial. If you do not have any. Give away the product to a selected few at a forum and request an honest testimonial.

10. Get as much traffic to your squeeze page as possible!

Conclusion: Test, test, test and test again. Make one small change at a time to your page to allow you to measure what works or doesn't work. Colours, fonts and graphics will all make a difference to your response rates. Test them all and don't be afraid to ask for opinions from friends or family. Post your squeeze page link on a forum and ask them to review it. You will be surprised.

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List Building Tips - Drive By Linking

In this installment of list building tips, I want to discuss what I call "Drive By Linking" and how you can use it to actual build your links. If you write any kind of content at all that is published online, you might want to pay attention to this one.

I'm convinced that if you gave an Internet marketer a sledgehammer to do a job that could be done by a wooden mallet, he's still use the sledgehammer. Why? Because Internet marketers really like to drive the point home. Don't get me wrong. Driving the point home can work very well in many cases. But sometimes you really want to use a more subtle approach.

A lot of content writers are fixated with one idea. Give the content as quickly as possible and then when you're all done with it, drive that sales pitch home... just like a sledgehammer doing the job of that small wooden mallet.

The problem with that approach is twofold.

For one thing, sometimes it's just overkill. You've hit them over the head with that sledgehammer so hard that you've figuratively left your prospect dead by the roadside. They're "hyped" to the point of a marketing seizure.

I hope you have lots of smelling salts and possibly a crash cart ready.

The other problem with that approach is sometimes, because you're using the wrong approach, you simply miss the target altogether. You've slanted the pitch in a way that doesn't quite correspond with the message of your content. The disconnect causes your prospect to zone out and you've lost them.

They're not dead. They're just no interested because you started off with point A and ended with point B and the gap between the two is as wide as the Grand Canyon.

However, if in the process of writing your article, within the context of the article itself, you happen to drop a drive by link, as long as it's relevant, you're quite likely to get your reader to click on it and check out what's on the other side.

Probably the best way to illustrate this is with an example. What follows is a fictional excerpt from a fictional article on Magic the Gathering, a card game. I'm sure you'll get the idea.

"Jace, the Mind Sculptor is the latest powerhouse to hit the standard scene. It's a blue 4 drop planes walker that has not one, but FOUR relevant abilities from drawing a card to literally removing the opponent's library from the game. If you're playing standard, you really want to pick up a play set of this guy. By the way, if you want to be informed of the latest new cards in standard, check out Joe's Magic Card Newsletter at (insert link here) and sign up so you can be kept up to date on the latest."

Notice how subtly I drop that in there? It doesn't come off like a sales pitch but more like a "Oh, by the way, you might find this interesting" kind of thing.

Does it work? If you use it within the context of the content itself and it fits, it can work very well. Somebody who is interested in getting news on the latest standard Magic cards and wants to know what the good cards are, WILL sign up for that newsletter.

Could this have worked within the confines of a signature? Sure, but in that context, it comes off as more sales oriented because it's outside the confines of the article itself. It's not as natural. That doesn't mean it can't work. But it also doesn't mean that drive by linking should be ignored, because it can be VERY effective.

Try it sometime. You might be pleasantly surprised by the results.

To YOUR Success,

Steven Wagenheim

Want more great list building tips? Check out my review of Paul Myers' Profit Plan VI at Profit Plan VI and pick up 162 ways to build a large and responsive list.

View the original article here